Table of CONTENT

PART 1 : ANALYSIS OF THE COMPETITIVE SITUATION .

Chapter 1 . Strategic Management .

Chapter 2 . The Environment and External Stakeholders .

Chapter 3 . Organizational Resources and Competitive Advantage .

PART 2 : STRATEGY FORMULATION .

Chapter 4 . Strategic Direction .

Chapter 5 . Strategy Formulation at The Business -Unit Level .

Chapter 6 . Strategies for Entrepreneurship and Innovation .

Chapter 7 . Corporate -Level Strategy and Restructuring .

PART 3 : STRATEGY IMPLEMENTATION AND CONTROL .

Chapter 8 . Strategy Implementation : Resources and Relationships .

Chapter 9 . Strategy Implementation : Design and Control .

Chapter 10 . Global Strategic Management and The Future .