Cover
Half Title Page
Copyright Page
Title Page
Dedication Page
Brief Contents
Contents
Preface
Acknowledgments
About the Author
Part 1 Overview of Strategic Management
Chapter 1 The Nature of Strategic Management
MCDONALD’S CORPORATION: DOING GREAT IN A WEAK ECONOMY
What Is Strategic Management?
Key Terms in Strategic Management
The Strategic-Management Model
Benefits of Strategic Management
Why Some Firms Do No Strategic Planning
Pitfalls in Strategic Planning
Guidelines for Effective Strategic Management
Comparing Business and Military Strategy
THE COHESION CASE: MCDONALD’S CORPORATION—2009
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 1A: Gathering Strategy Information
Assurance of Learning Exercise 1B: Strategic Planning for My University
Assurance of Learning Exercise 1C: Strategic Planning at a Local Company
Assurance of Learning Exercise 1D: Getting Familiar with SMCO
Part 2 Strategy Formulation
Chapter 2 The Business Vision and Mission
WAL-MART: DOING GREAT IN A WEAK ECONOMY
What Do We Want to Become?
What Is Our Business?
Importance (Benefits) of Vision and Mission Statements
Characteristics of a Mission Statement
Writing and Evaluating Mission Statements
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 2A: Evaluating Mission Statements
Assurance of Learning Exercise 2B: Writing a Vision and Mission Statement for McDonald’s Corporation
Assurance of Learning Exercise 2C: Writing a Vision and Mission Statement for My University
Assurance of Learning Exercise 2D: Conducting Mission Statement Research
Chapter 3 The External Assessment
DUNKIN' BRANDS, INC.: DOING GREAT IN A WEAK ECONOMY
The Nature of an External Audit
The Industrial Organization (I/O) View
Economic Forces
Social, Cultural, Demographic, and Natural Environment Forces
Political, Governmental, and Legal Forces
Technological Forces
Competitive Forces
Competitive Analysis: Porter’s Five-Forces Model
Sources of External Information
Forecasting Tools and Techniques
Industry Analysis: The External Factor Evaluation (EFE) Matrix
The Competitive Profile Matrix (CPM)
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 3A: Developing an EFE Matrix for McDonald’s Corporation
Assurance of Learning Exercise 3B: The External Assessment
Assurance of Learning Exercise 3C: Developing an EFE Matrix for My University
Assurance of Learning Exercise 3D: Developing a Competitive Profile Matrix for McDonald’s Corporation
Assurance of Learning Exercise 3E: Developing a Competitive Profile Matrix for My University
Chapter 4 The Internal Assessment
AMAZON.COM, INC.: DOING GREAT IN A WEAK ECONOMY. HOW?
The Nature of an Internal Audit
The Resource-Based View (RBV)
Integrating Strategy and Culture
Management
Marketing
Finance/Accounting
Production/Operations
Research and Development
Management Information Systems
Value Chain Analysis (VCA)
The Internal Factor Evaluation (IFE) Matrix
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 4A: Performing a Financial Ratio Analysis for McDonald’s Corporation (MCD)
Assurance of Learning Exercise 4B: Constructing an IFE Matrix for McDonald’s Corporation
Assurance of Learning Exercise 4C: Constructing an IFE Matrix for My University
Chapter 5 Strategies in Action
VOLKSWAGEN AG: DOING GREAT IN A WEAK ECONOMY. HOW?
Long-Term Objectives
The Balanced Scorecard
Types of Strategies
Integration Strategies
Intensive Strategies
Diversification Strategies
Defensive Strategies
Michael Porter’s Five Generic Strategies
Means for Achieving Strategies
Strategic Management in Nonprofit and Governmental Organizations
Strategic Management in Small Firms
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 5A: What Strategies Should McDonald’s Pursue in 2011–2013?
Assurance of Learning Exercise 5B: Examining Strategy Articles
Assurance of Learning Exercise 5C: Classifying Some Year 2009 Strategies
Assurance of Learning Exercise 5D: How Risky Are Various Alternative Strategies?
Assurance of Learning Exercise 5E: Developing Alternative Strategies for My University
Assurance of Learning Exercise 5F: Lessons in Doing Business Globally
Chapter 6 Strategy Analysis and Choice
APPLE: DOING GREAT IN A WEAK ECONOMY. HOW?
The Nature of Strategy Analysis and Choice
A Comprehensive Strategy-Formulation Framework
The Input Stage
The Matching Stage
The Decision Stage
Cultural Aspects of Strategy Choice
The Politics of Strategy Choice
Governance Issues
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 6A: Developing a SWOT Matrix for McDonald’s
Assurance of Learning Exercise 6B: Developing a SPACE Matrix for McDonald’s
Assurance of Learning Exercise 6C: Developing a BCG Matrix for McDonald’s
Assurance of Learning Exercise 6D: Developing a QSPM for McDonald’s
Assurance of Learning Exercise 6E: Formulating Individual Strategies
Assurance of Learning Exercise 6F: The Mach Test
Assurance of Learning Exercise 6G: Developing a BCG Matrix for My University
Assurance of Learning Exercise 6H: The Role of Boards of Directors
Assurance of Learning Exercise 6I: Locating Companies in a Grand Strategy Matrix
Part 3 Strategy Implementation
Chapter 7 Implementing Strategies: Management and Operations Issues
GOOGLE: DOING GREAT IN A WEAK ECONOMY. HOW?
The Nature of Strategy Implementation
Annual Objectives
Policies
Resource Allocation
Managing Conflict
Matching Structure with Strategy
Restructuring, Reengineering, and E-Engineering
Linking Performance and Pay to Strategies
Managing Resistance to Change
Creating a Strategy-Supportive Culture
Production/Operations Concerns When Implementing Strategies
Human Resource Concerns When Implementing Strategies
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 7A: Revising McDonald’s Organizational Chart
Assurance of Learning Exercise 7B: Do Organizations Really Establish Objectives?
Assurance of Learning Exercise 7C: Understanding My University’s Culture
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
The Nature of Strategy Implementation
JOHNSON & JOHNSON (J&J): DOING GREAT IN A WEAK ECONOMY. HOW?
Current Marketing Issues
Market Segmentation
Product Positioning
Finance/Accounting Issues
Acquiring Capital to Implement Strategies
Research and Development (R&D) Issues
Management Information Systems (MIS) Issues
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 8A: Developing a Product-Positioning Map for McDonald’s
Assurance of Learning Exercise 8B: Performing an EPS/EBIT Analysis for McDonald’s
Assurance of Learning Exercise 8C: Preparing Projected Financial Statements for McDonald’s
Assurance of Learning Exercise 8D: Determining the Cash Value of McDonald’s
Assurance of Learning Exercise 8E: Developing a Product-Positioning Map for My University
Assurance of Learning Exercise 8F: Do Banks Require Projected Financial Statements?
Part 4 Strategy Evaluation
Chapter 9 Strategy Review, Evaluation, and Control
FAMILY DOLLAR STORES: DOING GREAT IN A WEAK ECONOMY. HOW?
The Nature of Strategy Evaluation
A Strategy-Evaluation Framework
The Balanced Scorecard
Published Sources of Strategy-Evaluation Information
Characteristics of an Effective Evaluation System
Contingency Planning
Auditing
Twenty-First-Century Challenges in Strategic Management
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 9A: Preparing a Strategy-Evaluation Report for McDonald’s Corp.
Assurance of Learning Exercise 9B: Evaluating My University’s Strategies
Part 5 Key Strategic-Management Topics
Chapter 10 Business Ethics/Social Responsibility/Environmental Sustainability
WALT DISNEY: DOING GREAT IN A WEAK ECONOMY. HOW?
Business Ethics
Social Responsibility
Environmental Sustainability
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 10A: Does McDonald’s Have a Code of Business Ethics?
Assurance of Learning Exercise 10B: The Ethics of Spying on Competitors
Assurance of Learning Exercise 10C: Who Prepares a Sustainability Report?
Chapter 11 Global/International Issues
MARRIOTT INTERNATIONAL: DOING GREAT IN A WEAK ECONOMY. HOW?
Multinational Organizations
Advantages and Disadvantages of International Operations
The Global Challenge
United States versus Foreign Business Cultures
Worldwide Tax Rates
Joint Ventures in India
ASSURANCE OF LEARNING EXERCISES
Assurance of Learning Exercise 11A: McDonald’s Wants to Enter Africa. Help Them.
Assurance of Learning Exercise 11B: Does My University Recruit in Foreign Countries?
Assurance of Learning Exercise 11C: Assessing Differences in Culture Across Countries
Assurance of Learning Exercise 11D: How Well Traveled Are Business Students at Your University?
Part 6 Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
What Is a Strategic-Management Case?
Guidelines for Preparing Case Analyses
Preparing a Case for Class Discussion
Preparing a Written Case Analysis
Making an Oral Presentation
STEPS IN PRESENTING AN ORAL CASE ANALYSIS
Oral Presentation—Step 1: Introduction (2 minutes)
Oral Presentation—Step 2: Mission/Vision (4 minutes)
Oral Presentation—Step 3: Internal Assessment (8 minutes)
Oral Presentation—Step 4: External Assessment (8 minutes)
Oral Presentation—Step 5: Strategy Formulation (14 minutes)
Oral Presentation—Step 6: Strategy Implementation (8 minutes)
Oral Presentation—Step 7: Strategy Evaluation (2 minutes)
Oral Presentation—Step 8: Conclusion (4 minutes)
Cases
HOSPITALITY/ENTERTAINMENT
1. Walt Disney Company — 2009
2. Merryland Amusement Park — 2009
AIRLINES
3. JetBlue Airways Corporation — 2009
4. AirTran Airways, Inc. — 2009
RETAIL STORES
5. Family Dollar Stores, Inc. — 2009
6. Wal-Mart Stores, Inc. — 2009
7. Whole Foods Market, Inc. — 2009
8. Macy’s, Inc. — 2009
INTERNET BASED
9. Yahoo! Inc. — 2009
10. eBay Inc. — 2009
FINANCIAL
11. Wells Fargo Corporation — 2009
RESTAURANTS
12. Krispy Kreme Doughnuts (KKD) — 2009
13. Starbucks Corporation — 2009
NONPROFIT
14. The United States Postal Service (USPS) — 2009
15. National Railroad Passenger Corporation (AMTRAK) — 2009
16. Goodwill of San Francisco, San Mateo and Marin Counties — 2009
TRANSPORTATION
17. Harley-Davidson, Inc. — 2009
18. Ford Motor Company — 2009
FOOD
19. Kraft Foods Inc. — 2009
20. Hershey Company — 2009
PERSONAL CARE
21. Johnson & Johnson — 2009
22. Avon Products Inc. — 2009
BEVERAGE
23. Molson Coors — 2009
24. PepsiCo — 2009
HEALTH CARE
25. Pfizer, Inc. — 2009
26. Merck & Company Inc. — 2010
SPORTS
27. Nike, Inc. — 2010
28. Callaway Golf Company — 2009
ENERGY
29. Chevron Corporation — 2009
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